NOVATO, CALIF. (April 19, 2010) — The Republic of Tea’s new Web site (www.RepublicofTea.com), an educational tea experience built especially for Citizens (consumers) of The Republic of Tea, is live today. It features a homepage dedicated to tea education, informative tea-focused videos and The Citizen’s Tea Library — a fully-integrated tea-knowledge center. Further, the new site is a visual embodiment of the brand and emblematic of The Republic of Tea’s “Sip by Sip Rather Than Gulp by Gulp” lifestyle.
“Most commerce Web sites are designed to sell something. The Republic of Tea’s new site is a tea educational experience created to enrich people’s lives,” said Ron Rubin, The Republic of Tea’s Minister of Tea (owner/CEO).
The heart of The Republic of Tea’s new Web site is The Citizen’s Tea Library, built as an entirely separate system and powered by WordPress. The Citizen’s Tea Library, a digital reference center, is relevant to everyone from tea aficionados to casual tea enthusiasts. It offers fresh, objective and practical tea information from authoritative sources, who can answer any question related to tea. Also, The Citizen’s Tea Library is largely shaped by Citizen involvement and interests, as the content is based on their specific questions, comments and requests.
The site follows the basic principles of Feng Shui as observed by The Republic of Tea at their Novato, California, headquarters, specifically in terms of color implementation. Designed in conjunction with the visionaries at Happy Cog, The Republic of Tea Web site is a visual embodiment of The Republic of Tea brand – emblematic of The Republic of Tea lifestyle. The color pallet is comprised of calm, relaxing colors like tea-leaf green, juxtaposed with power colors like hibiscus red and golden peach.
The Web site’s focus on tea knowledge furthers the aim to educate, inspire and communicate the quality, benefits, value and lifestyle of The Republic of Tea in all things. The new site will highlight educational initiatives including, but not limited to: a schedule of regular tea classes and tastings held at Embassies (retailers) throughout the U.S., a series of informative videos on tea and tea preparation and first-person reports from The Republic of Tea’s annual tea experiential trips to tea-growing regions in South Africa, China, Taiwan, Japan and India.
The Web site’s blog is the foundation for The Republic of Tea’s new social presence, which also includes Twitter (@republicoftea), Facebook and YouTube. These protocols will give Citizens the opportunity to receive the brand’s latest news and information, connect with other Citizens and experience the Sip by Sip lifestyle.
In the development of its new education-centric Web site, The Republic of Tea utilized WordPress in an innovative, new manner and supported start-up companies like ZenDesk. This strategy is in keeping with the brand’s aim to continually learn, grow and innovate in order to progress, succeed and accomplish its goals.
The Republic of Tea enriches people’s lives through its premium teas, education and innovation, as it emphasizes a “Sip by Sip Rather Than Gulp by Gulp” lifestyle. Founded in 1992, The Republic of Tea sparked a specialty tea revolution. Today the brand offers an unequaled selection of the highest-quality teas, herbs and ready-to-drink unsweetened iced teas, available exclusively at specialty retailers throughout the U.S. Further, The Republic of Tea is mindful of how its actions impact the greater community and actively supports worthy organizations like Susan G. Komen for the Cure, the Prostate Cancer Foundation, Room to Read and The Ethical Tea Partnership. For more information, please visit www.REPUBLICofTEA.com or call 1.800.298.4832.