FOR IMMEDIATE RELEASE:
The Republic of Tea Debuts Certified Elephant Friendly™ Chai Teas on World Elephant Day
Delicious New Organic Chai Tea Blends Bring Awareness to the Protection of Asian Elephants and Their Habitats
LARKSPUR, CALIF. (August 12, 2020) – In celebration of World Elephant Day, The Republic of Tea, leading purveyor of premium teas and herbs, is pleased to announce a collection of new chai tea blends using organic tea leaves harvested from Certified Elephant Friendly tea gardens. The gardens are committed to protecting Asian elephants and their habitats. With these great-tasting blends – Bold Black Chai Tea and Chai Teas Stackable Tin – The Republic of Tea offers premium tea leaves harvested by tea growers who allow elephants to travel through the gardens without harm caused by electric fences, power lines, drainage ditches, human conflict or other hazards. The Republic of Tea is the first nationally distributed tea company to offer Certified Elephant Friendly teas.
“As a company that is steadfast in its commitment to social responsibility and enacting change on a global scale, we are excited and humbled to unveil our Certified Elephant Friendly teas on this significant day – World Elephant Day,” said Kristina Richens Tucker, Minister of Enlightenment and Commerce at The Republic of Tea. “The Republic of Tea seeks opportunities to help make our world a better place, and by choosing to source these tea leaves grown on the elephant-friendly tea gardens of the Assam region of India, we hope to bring attention to the protection of these magnificent animals.”
Asian elephants commonly use tea gardens as rest stops as they travel in between foraging areas, and some management practices are found to be harmful, and even deadly to the elephants. The Republic of Tea’s Certified Elephant Friendly teas are sourced from gardens that meet the highest standards to protect elephant habitats and water resources, reduction of barriers, and prevention of human conflict.
The Republic of Tea’s new chai teas include:
- Bold Black Chai Tea – Inspired by traditional masala chai, this tea has a base of strong black Biodynamic® Assam leaves infused with warming spices: cinnamon, ginger, cardamom, clove, and a hint of black pepper. This bold tea is meant to be taken with milk for a hearty, satisfying cup that will wake you up in the morning and revive you in the afternoon. ($12.25/tin; 34 cents per serving)
- Chai Teas Stackable Tin – A new convenient trio of stackable tea tins contains Mushroom Cacao Chai Tea and the Certified Elephant Friendly Bold Black Chai Tea and Certified Elephant Friendly Bold Green Chai Tea, which features an earthy, spicy flavor profile. Each section contains 12 round unbleached tea bags. ($15.25/tin; 42 cents per serving)
Each tea tin includes 36 round, certified USDA organic, non-GMO, vegan, gluten-free, unbleached tea bags free of tags, strings, or staples. The Bold Black Chai Tea and Chai Teas Stackable Tin can be purchased online at www.republicoftea.com and at specialty retailers nationwide.
Learn more about Certified Elephant Friendly teas at www.elephantfriendlytea.com.
About The Republic of Tea:
The Republic of Tea enriches people’s lives through its great-tasting premium teas and herbs, education and innovation, as it emphasizes a “Sip by Sip Rather Than Gulp by Gulp” lifestyle. Founded in 1992, The Republic of Tea sparked a specialty tea revolution. Today the brand delivers an unequaled selection of the highest-quality teas, herbal blends, books and nature-inspired sipware. The Republic of Tea’s collections boast over 300 all-natural premium teas and diverse offerings which include, but are not limited to: organic SuperAdapt™ Teas, SuperDigest Tea® collection, Beautifying Botanicals®, SuperGreen Teas, Downton Abbey™ Teas, Biodynamic® Teas, organic Superfruit™ Teas, Be Active® Teas, organic SuperHerb® Teas, U-Matcha™, Single Sips®, teaware and a collection of unsweetened, premium glass-bottled iced teas crafted exclusively for fine restaurants and hotels. Further, The Republic of Tea is mindful of how its actions impact the greater community and actively supports organizations like The Ethical Tea Partnership, Homeward Bound of Marin, and The Women of Tea: Sri Lanka, an initiative by The Republic of Tea focused on improving nutrition, hygiene and financial literacy for the women tea workers living in Sri Lanka. Certifications include Demeter USA Certified Biodynamic, Fair Trade certification, Gluten-Free certification, Non-GMO Project verification, OU Kosher certification, and USDA Organic certification. For more information, please visit www.REPUBLICofTEA.com or call 1.800.298.4832. Follow The Republic of Tea on Twitter, Facebook, and Instagram.
# # #
Press Contacts: Nicole Lax, Sarah Meyer, Blake Willahan, and Siena Di Roma at 415.325.5519, email@example.com