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Home Wellness Trends to Watch in 2021

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January 27, 2021

The previous year was a turbulent one for the wellness industry, with millions of people cancelling their gym memberships and spending unprecedented amounts of time at home. Alcohol and fast food consumption both increased dramatically over the last year. Globally, 35% of individuals have reported gaining weight during the pandemic, with 71% gaining more than 5 pounds.

Add in the pressures and challenges of working from home, and it is easy to understand why many people ended 2020 feeling drained and depleted. Fortunately, 2021 is the time for Citizens to refill their cups and replenish their physical and mental energy.

As society has adapted to these major lifestyle changes, new health trends have already begun to emerge. Below, discover the top wellness trends shaping 2021, particularly those centered around staying healthy at home.

Virtual Fitness Classes

Home workouts largely replaced gym memberships in 2020, and they will continue to be a major wellness trend in 2021. Many people have turned to fitness apps and online exercise classes, which can help create a sense of community compared to independent workouts.

Fitness instructors and studios have been quick to adapt, and most have expanded their virtual offerings to include pre-recorded workout videos, live-streamed workouts, fitness program apps, and even virtual personal training sessions.

Although gyms and studios will reopen someday, virtual workouts are likely here for the long haul. People have realized the myriad benefits of home workouts, including zero commute time, lower price point, flexible scheduling and access to fitness classes that may not be offered in the local area.


Friluftsliv (pronounced free-loofts-liv) is a Norwegian word meaning “outdoor life” or “open-air living.” The term gained traction in fall and winter of 2020, and is predicted to be a key wellness trend throughout 2021. At its core, friluftsliv is a deep appreciation for spending time outdoors, as well as the art of incorporating nature into daily life. 

In Scandinavian countries, friluftsliv is an important part of maintaining a work-life balance. Many companies incentivise employees to spend time outside during working hours by setting aside free time during the week to be used for exercise, walking or simply relaxing outdoors. This practice is believed to strengthen physical and mental abilities. 

Citizens around the globe can embrace the concept of friluftsliv by spending time in nature at least once a week. This could be as simple as going for a walk around your neighborhood, visiting a local park or enjoying time in your own backyard.

Adaptogenic Mushrooms

There is no denying that 2020 was a stressful and challenging year, and many of those same stressors have carried into 2021. Adaptogens have been trending upwards for years now, but we have recently witnessed a new surge in interest—especially in adaptogenic mushrooms.

Adaptogens are a category of plants, herbs and mushrooms that help the body resist the damaging effects of stress.* Reishi mushroom is one of the most well-known adaptogens and has been used for more than 2,000 years by traditional Chinese healers.* Chaga is known as the “King Healer” of medicinal mushrooms, and is believed to reduce fatigue and boost mental sharpness.* Similarly, cordyceps is often used by athletes to improve their performance.*

These medicinal mushrooms are commonly consumed in the form of supplements, tinctures and adaptogenic teas. We recommend sipping these teas daily as part of a mindfulness or self-care ritual, to help combat the stress of working from home.*

Digital Detoxes 

Taking time away from screens can be a real challenge in our society, especially when your living space doubles as your workspace. For Citizens working from home, the boundaries between work and relaxation have become blurred. Many people have taken up the habit of checking their emails before they have even had their morning cup of tea, and end up staying connected all day. This can lead to tech burnout and “screen fatigue.”

In 2021, reclaim your power to choose when and where you connect digitally. If you work from the kitchen table, resist the urge to respond to work emails from the living room or bedroom. Likewise, refrain from checking the news or scrolling through social media during work hours. You may also consider devoting one day per week to a complete digital detox. Use that free time to engage in self care, get outdoors or spend quality time with family instead.


Note: These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

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